Many websites are developed by people with technical chops. There’s no shame in that. But when you fool yourself that PHP or CSS skills translate into design skills you make a critical error. Visitors don’t see your code, they see the result of the code. That result needs to be designed to give the user the best possible experience.

Visitors make a split-second decision when they arrive at your site: stay or go? They will make that decision based on a few simple things:

1.Is this new to you? Catch up here Does this site make sense? Do I understand how to do what I want to do?

2. Can I find my way around? Is the navigation obvious?

3. Does this site annoy me to view? Is it visually unpleasant?

It is just as easy to code an ugly site as a beautiful one. Pay attention to the details, not just of your code but of the results of your code. Ask a third party to look at your site, especially someone without tech skills or familiarity with your business. Give them permission to beat you up a little bit. Giving attention to your design and accepting constructive criticism about it will help you have a better website.

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